Using Inferior Link Schemes
Stay away from SEO firms that make use of inferior link schemes. Links that are built quickly and for the wrong purposes are SEO techniques that are frowned upon by the search engines. Such strategies can ruin a site’s credibility. As a matter of fact, once Google discovers that a site uses such techniques, search engines can penalize or even blacklist the site. In contrast, a reputable SEO company builds quality in-bound links, and does this by means of high-quality content that is relevant to the website.
Promising to Include your Website in Numerous Online Directories
The idea sounds great since everyone wants to have tons of traffic driven to their site. However, you have to keep in mind that such a process can only be possible by using lots of low quality links. Actually, search engines will only consider a few links via this method. This means that being listed in hundreds of directories will not help you by any means.
Driving Irrelevant Traffic
The moment you work with an SEO firm, you need to regularly check your website traffic before and after the start of the SEO campaign. As you examine the data, it is very crucial not only to consider how many visits were there, but also observe what visitors do the moment they land on your page. If they just click on your site then leave, your content may be driving irrelevant traffic. If that is the case, find another SEO company that can provide high-quality content to let viewers stay on your page.
Not Revealing Everything
Once you decide on an SEO company, you want both of you to work hand in hand. This firm should be honest and transparent about everything they plan to do. Keep in mind that you can do an online search about practically everything that SEO companies do. Therefore, you are not paying for that kind of information, but for the experience they have in performing the job.
That is why an SEO company that does not provide you with enough information about what is happening is not being honest, and therefore, cannot be trusted. If this is the case, look elsewhere. There are lots of reputable SEO companies around, so you do not have to deal with a service that does not answer your questions.
Not Providing Helpful Feedback
One of the most important parts of collaborating with an SEO company is receiving advice on the things you do correctly or incorrectly. If this firm does not want to provide valuable feedback, it is about time to look for another company.
To put it briefly, it is crucial to hire a reputable and high-quality SEO company. Ask a potential service for some references prior to contract signing. Always remember that a company that does not directly or honestly answer your questions could be using bad SEO techniques, or lack experience in what they do. When you are aware of the signs that allow you to spot a bad SEO company, you can save a lot of time, money and effort.